NABISCO
REMIX YOUR BBQ

Summer 2017 We embarked on a journey alongside the renowned country music sensation Lady Antebellum, sponsoring their world tour. Together, we demonstrated to the nation just how effortless it can be to infuse a new and exciting dimension into backyard BBQs with TONGUE ROCKING NABISCO recipes.

We hit the asphalt in our custom backyard BBQ food truck, unleashing a rock 'n' roll cookout extravaganza for SNACK lovers and die-hard Lady Antebellum fans alike.

Customers ROCKED their taste buds by sating their hunger with chef-curated recipes, conveniently ordered directly from the truck's interactive screens

To AMP up the crowd, we whipped up a fun sweepstakes landing page and curated a Pinterest board to show off our recipes. Social posts drove traffic and hype for the sweepstakes.